To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more
Need inspiration for your 2025 marketing plan? We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results. They cover a whole range of industries, channels, and formats. Let’s take a look at what made each of them work so well. 1. “London Bus Tour” by Semrush Campaign type: Influencer and … Read more
Google Analytics carries a significant weight in the SEO industry, often eliciting diverse sentiments. However, this article aims to separate facts about this tool from the noise that surrounds it. Google Analytics, observed hereafter as GA, is a free yet powerful tool that provides a holistic view of a website’s performance. It is especially indispensable … Read more
In today’s fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificial intelligence (AI) has become a game-changer in optimizing Google Ads campaigns. This post explores how AI-powered tools can significantly boost your campaign performance, helping you achieve better results and maximize your return on investment.
Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion. Casey Gill spotted this change and posted about it on LinkedIn, she wrote that … Read more
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover … Read more
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular … Read more
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok … Read more
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively … Read more
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in … Read more
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