Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or … Read more
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give … Read more
Launching into an ad campaign for any business is daunting. After all, the process can be complicated and often takes time to research and begin. Looking for the best tools can feel like looking for a needle in a haystack. Even if you find the tools you want, stress brought by the need to match … Read more
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact **** that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. … Read more
What Is a Google Ads Campaign? A Google Ads campaign is a way to advertise your business on Google’s advertising network to achieve your marketing goals. For each campaign, you’ll select a campaign type, add keywords (if applicable), create ad copy, target locations, schedule ads, and more. Google Ads offers a variety of campaign types … Read more
Remarketing lets you reconnect with people who have already bought something from you. Through personalized email campaigns. And advertising platforms like Facebook and Google Ads. For example, a remarketing campaign email from Grammarly offers exclusive discounts to existing customers. To encourage them to renew or upgrade their plan. Remarketing focuses on reengaging your existing customers. … Read more
What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical and creative activities designed to improve rankings and drive organic (unpaid) traffic. Common tasks SEO campaigns can cover include: Finding the right keywords to target … Read more
Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend). Why … Read more
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be … Read more
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this … Read more
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