An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines. Campaigns commonly involve keyword research, content optimization, and link building. Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: … Read more
Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they convert; you’ll want to think carefully about who your audience is, what systems and processes need to be in place, how effective the copy of … Read more
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers. But at the same time, I can see Google being … Read more
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – an eBook, white paper, case study, … Read more
With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. 1. Align and reassess client objectives Campaign performance is only … Read more
If you want to improve your online visibility and reach the top of the SERPs – inconsistent SEO efforts aren’t going to cut it. In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. Instead, you need to launch a consistent, well-thought-out … Read more
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more
When you search any query on the Google search engine, there are high chance that you may see various ads called sponsored. Imagine how competitive is that market where multiple ads are being thrown to the user on his/her single search query. It could be searching for the best health retreat center, the best earphones … Read more
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended … Read more
What Is SEO Management? SEO management is a set of tactics you use both on and off your website to improve your visibility in search engine results. And this process never ends. Search engine algorithms and user preferences are always changing. So, sites need ongoing SEO maintenance. Who does this work? SEO management is typically … Read more
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