Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts and … Read more
Do you know if your SEO campaign is yielding an ROI? If not, it’s likely because you aren’t keeping track of crucial SEO metrics like organic traffic & conversions. The only way to ensure your optimization efforts are truly paying off is to track SEO results via tools like Google Search Console (GSC) and Google … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
June 9, 2016 | Posted by Rank Ranger In an effort to offer extensive data exporting abilities we are happy to announce that our Campaign Rank Export tool has been updated to field a prolific set of new options and capabilities. Original Campaign Rank Export Fig 1. A CSV downloaded … Read more
Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns. Target audience insights Understanding your target audience is paramount to running successful Google Ads … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video … Read more
What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get … Read more
June 28, 2022 | Posted by The In Search SEO Podcast Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, … Read more
There are many ways to market your property management company, both online and offline. One effective but often overlooked method is direct mail marketing. With so many digital marketing strategies appearing in recent years, direct mail marketing is on the decline – but it shouldn’t be ruled out. In this article, we’ll go over everything … Read more
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