As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad groups. PPCGreg asked Google, first stating that he might be … Read more
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser. The email was sent from Google customer experience support to Vishal Nihalani, and it reads, “As Google … Read more
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning … Read more
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a … Read more
Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the … Read more
Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and ad visibility, including the brands you don’t want your ads to be associated with,” Microsoft wrote in its help documentation. Anu Adegbola first covered this at Search Engine Land and wrote, “Brand lists allow advertisers … Read more
Pay-per-click (PPC) advertising on Google and Bing relies heavily on PPC keyword research. In this article, you’ll learn how to select the right keywords to get your marketing campaigns in front of the highest number of potential customers. PPC Keyword Research: 3 Key Considerations The success of a PPC campaign depends on several factors, including … Read more
“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to queries, match types and negative keywords were a welcome reminder that Google wants agencies and advertisers to trust it. In this … Read more
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant. Thomas posted this on X, he wrote, “Broad match enabled by default when creating a new search campaign!” He added … Read more
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns … Read more
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