Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual … Read more
Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. Key details: Affects all campaigns using Country of Sale. No … Read more
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, … Read more
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, … Read more
Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising ROI. But how can you find the right keywords? With a PPC keyword research tool. PPC keyword tools help you generate new keyword ideas and provide insight into keyword cost per click (CPC), search volume, … Read more
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions. How it … Read more
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers … Read more
One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. … Read more
Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the latest updates on this Amazon ad format and strategies to maximize its potential. With recent advancements in targeting, ad formats, … Read more
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution ****** in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.” Google wrote that … Read more
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