Campaigns

Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

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Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more

Leveraging Generative AI for Image Creation in Performance Max Campaigns

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Leveraging Generative AI for Image Creation in Performance Max Campaigns
Leveraging Generative AI for Image Creation in Performance Max Campaigns


In this blog, we dive into Google Ads’ groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativity, this new feature allows users to generate unique images based on specific prompts, opening up a world of possibilities for businesses in need of fresh, high-quality visuals.

Currently available to eligible customers in the United States, with a global launch planned for 2024, Google’s Generative AI promises to revolutionize the way ads are created and optimized.

Join us as we explore the ins and outs of this innovative tool, from generating new images to future expectations of refined control and improved quality. Stay ahead of the curve with the latest in AI-driven advertising!

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Google Ads for lead gen: 9 tips to scale low-spending campaigns

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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more … Read more

YouTube adds more formats for Video Reach Campaigns

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YouTube adds more formats for Video Reach Campaigns

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then … Read more

5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns

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5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns

What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their … Read more

X’s key advertisers aren’t pausing campaigns – they’re walking away

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X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Industry insiders told CNN … Read more

8 Best Social Media Campaigns to Inspire You in 2023

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8 Best Social Media Campaigns to Inspire You in 2023

A social media campaign is a marketing approach brands use to promote their products and services on social media platforms. Successful social media campaigns increase brand awareness, express your company’s personality, and encourage loyalty. They can be one-off or long-term marketing efforts. In this article, we’ll cover eight of the best social media campaigns from … Read more

Media Planning Explained: Crafting Campaigns in 10 Steps

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Media Planning Explained: Crafting Campaigns in 10 Steps

Imagine this: Your target audience can’t stop talking about one of your ads.  Why? Because they all saw it at the right time and in the right place.  That’s the impact of media planning.  Media planning is an integral part of the digital marketing ecosystem.  This post provides an introduction to media planning and detailed … Read more

Google Ads pop-up survey disrupting advertisers trying to pause campaigns

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Google Ads pop-up survey disrupting advertisers trying to pause campaigns

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign … Read more

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