Pay-per-click (PPC) advertising on Google and Bing rely heavily on PPC keyword research. Select the right keywords to get your marketing campaigns in front of the highest number of potential customers. PPC Keyword Research: 3 Key Considerations The success of a pay-per-click (PPC) campaign depends on several factors, including the keywords used. To maximize your … Read more
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into … Read more
As SEO professionals, copywriters, and all-around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration when undertaking keyword marketing. Others might be, “How many times can we use this keyword phrase without it looking … Read more
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing … Read more
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. This notice was recent, so the setting seems relatively new (maybe weeks old?). Thomas Eccel noticed … Read more
Gen Z aren’t just tuning into YouTube for the videos – they’re watching the ads too. Six in ten teens would opt to watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform, according to research from Precise TV and Giraffe Insights. The news comes … Read more
TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content. If your content isn’t adapted to the platform, … Read more
June 18, 2014 | Posted by Rank Ranger We heard you and we’ve got your solution… “I have a customer who I’m managing multiple campaigns for, is it possible for him to view the SEO reports for all of his campaigns in 1 white label portal?” “I provide SEO services for a Web … Read more
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, **** range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor … Read more
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