Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing. If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should … Read more
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated. Google Ads launched Shopping Enhanced CPC about 9 years ago and said “Since then we’ve launched more advanced bid strategies like … Read more
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-**** with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC bidding … Read more
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your audience and stay ahead despite these changes? Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools? … Read more
Video marketing is quickly becoming one of the most effective ways of reaching out to customers and creating brand visibility in the online space, especially for small businesses. According to statistics, 85% of businesses are already using video marketing and 88% of these are reporting positive results. In addition, video marketing campaigns are shared on … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why … Read more
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out … Read more
May 7, 2015 | Posted by Michael Lerner Business has been paying mega bucks across the web on keyword based advertising. Google made $59 billion in 2014 in AdWords revenue. A popular question for online marketers: What keywords drive searches to your website? Google withholds a lot of the data regarding what keywords … Read more
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