Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed … Read more
Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was … Read more
February 15, 2016 | Posted by Michael Lerner The important factor in spending advertising dollars is return on investment. When it comes to Google AdWords spending, you have to keep track of which Campaigns and Keywords are truly converting. Regardless of conversions, Google will automatically take your money in PPC auctions based on … Read more
May 9, 2016 | Posted by Rank Ranger In our quest to provide you with a pleasant and efficient work space, we are excited to announce the launch of our new account-wide campaigns summary Pro View, highlights of which include: Personalize display settings per sub-user Set targets for visuals upon goal … Read more
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put … Read more
Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well. This was spotted by Dennis Moons who shared this with me on Twitter. He said, “Seems Google is testing the “Automatically created assets” setting for … Read more
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue,” Google explained. “Store sales is an online-to-offline ads measurement solution that allows you to understand how much value … Read more
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went … Read more
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up … Read more
Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign … Read more
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