Bing Expands Generative Search Capabilities For Complex Queries

Bing Expands Generative Search Capabilities For Complex Queries

Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries. Bing provides examples such as “how to effectively run a one-on-one” and “how can I remove background noise from my podcast recordings.” Searchers in the United States can access the new features by typing “Bing generative search” … Read more

Google Search Ads 360 gains retail media capabilities

Google Search Ads 360 gains retail media capabilities

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Platform launches new API with enhanced capabilities

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on … Read more

Google expands generative AI capabilities for automatically created assets

Google expands generative AI capabilities for automatically created assets

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range … Read more

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, … Read more

4 advanced GPT-4 capabilities to level up your PPC efforts

4 advanced GPT-4 capabilities to level up your PPC efforts

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development.  However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows.  To address these, … Read more

Microsoft and Baidu Global team up for enhanced ad targeting capabilities

Microsoft and Baidu Global team up for enhanced ad targeting capabilities

Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Microsoft has confirmed the partnership will officially begin in early … Read more

Yelp unveils enhanced ad targeting capabilities

Yelp unveils enhanced ad targeting capabilities

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances … Read more

Meta’s new chatbots set to improve targeted ad capabilities

Meta’s new chatbots set to improve targeted ad capabilities

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all … Read more

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