How to maintain targeting capabilities even without Google Ads similar audiences

How to maintain targeting capabilities even without Google Ads similar audiences

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.  The good news is that the impact will likely be surmountable.  Here are alternatives and new strategies to maintain your PPC targeting capabilities.  Google-recommended strategies to … Read more

Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities

Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities

Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Yusuf Mehdi, Corporate Vice President, said. What is new There are four main points of what is new with … Read more

Azure AD / Microsoft 365 Group Types, Characteristics, Capabilities

Azure AD / Microsoft 365 Group Types, Characteristics, Capabilities

Planning and Managing group-based identities and lifecycle can be very complex in an Azure AD environment due to the different types of groups available and the various group sources available in a tenant that is connected to on-premises identity infrastructure or even Exchange Online.  Understanding the use cases for each group type and where its … Read more

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