career Archives

SEO Jobs: How to Build a Career in Search Marketing

October 16, 2024 by BTR

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: … Read more

2024 Salary and Career survey: How much search marketers make

July 16, 2024 by BTR

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Although the last year has been challenging for a variety of reasons (Google, the economy, the rise of generative AI, etc.) it continues to be a good time … Read more

Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success

May 16, 2024 by BTR

An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as … Read more

How to Become an SEO Lead (10 Tips That Advanced My Career)

April 22, 2024 by BTR

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. 1. Mentor junior … Read more

What Is Ghostwriting? Definition + How to Make a Career Out of It

April 16, 2024 by BTR

Many brands, companies, and public figures employ ghostwriters to create content. This practice is also common among book authors and publishers. But what is a ghostwriter? In this article, we define ghostwriting and outline its pros and cons. We’ll also explore how to choose it as a career, plus tips and tools to make you … Read more

“Survival Kit” for Marketers Career Path in an AI World

March 21, 2024 by BTR

Put on the AI ain’t takin’ my job playlist for motivation

So we’ve all heard the quote about AI and marketing from Sam Altman, CEO at OpenAI.

Navigating The SEO Career Landscape: Degrees, Myths, And Realities

February 23, 2024 by BTR

In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more

How is your career and role changing? Take our survey

January 10, 2024 by BTR

We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in … Read more

How to Launch a Lucrative Career as an SEO Freelancer — Serpstat Blog

November 21, 2023 by BTR

Liam Carnahan Maybe you’re already a pro when it comes to SEO, but you’re tired of working in agencies and long for more control over your client base and free time. Maybe you are already freelancing and looking for new services to offer to increase your revenue. Either way, you’ve come to the right place. … Read more

Is SEO a Good Career in 2023? Here’s The Honest Truth

October 23, 2023 by BTR

SEO is a promising career in 2023 because it gives you access to diverse opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines. If you’d like to start a good career in the … Read more

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Put on the AI ain’t takin’ my job playlist for motivation

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