Case

Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead

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Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead

There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool, what types of links should be disavowed, when to ignore the disavow tool altogether, and more. Then add third-party tools that … Read more

E-Commerce SEO Case Study: How to Increase Traffic & Revenue

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E-Commerce SEO Case Study: How to Increase Traffic & Revenue

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years. You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to … Read more

JA Resorts Case Study

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JA Resorts Case Study

We migrated the website on to a new site design. This was a success with traffic climbing almost immediately thanks to a better site structure and improved content. Organic traffic and revenue grew quickly. By March organic traffic had increased 510%, revenue by 863% and transactions by 1000%. The SEO campaign contributed an additional $95,499 … Read more

Informa Case Study

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Informa Case Study

Following a net loss of 25% in organic traffic and a 47% loss in organic conversions, we turned the website performance around. By October, we had increased impressions in organic search results by 153%, organic traffic by 63%, and improved course registrations by 908% over our baseline in May. The SEO campaign contributed an additional … Read more

Faces Case Study

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Faces Case Study

Within twelve months, we increased organic traffic to the website by 334%, from 29,778 sessions in August 2021 to 116,658 sessions in August 2022. Improved international targeting aided even more impressive results for Arabic landing pages, which grew 629% from 10,826 sessions in August 2020 to 78,973 sessions in August 2022. The SEO campaign generated … Read more

Linktree SEO Case Study: The Rise, Fall, & Future

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Linktree SEO Case Study: The Rise, Fall, & Future

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single … Read more

How to Double Monthly Traffic Within 6 Months [eCommerce 2023 Case Study]

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How to Double Monthly Traffic Within 6 Months [eCommerce 2023 Case Study]

Do you have an eCommerce website with hundreds of category pages and thousands of product pages? Learn how to grow your organic Google traffic in this follow along case study. I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic … Read more

Doubling Organic Traffic (YMYL SEO Case Study)

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Doubling Organic Traffic (YMYL SEO Case Study)

Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks. That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before. If you have concerns that your site is falling behind your competition when … Read more

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