Orange Case Study

Orange Case Study

When Orange came to us with high expectations and a planned migration, we knew we had our work cut out. We needed to be agile and deliver advanced solutions to complex challenges to support them in a critical period. The result? Despite the complex migration and challenging targets, we beat the primary traffic KPI by … Read more

GEMS Education Case Study

GEMS Education Case Study

GEMS wanted to increase its online organic presence and provide its existing users with a better experience on their site to improve engagement and lead capture. With this in mind, our strategy targeted professional parents by focusing on non-branded terms to increase GEMS’ organic awareness and users. We soon saw rankings climb, driving a 30.9% … Read more

SEO Jobs in Nashville, TN (2024 Case Study)

SEO Jobs in Nashville, TN (2024 Case Study)

Recently, we reviewed 101 SEO jobs in Nashville, TN, to learn more about the SEO specialist job market in the area. Our research covered a range of positions, job types, and companies to provide a comprehensive overview of the opportunities available in this vibrant city. Here’s what we discovered: Key Takeaways The average salary for … Read more

SEO Jobs in Irvine, CA (2024 Case Study)

SEO Jobs in Irvine, CA (2024 Case Study)

Recently, we reviewed 100s of SEO jobs in Irvine, CA, to get a better overview of the current SEO market in the area. Here’s what we discovered: Key Takeaways SEO Specialist jobs pay an average of $65,853. 95% of jobs require a bachelor’s degree or higher. 77.6% of all job descriptions were for full-time jobs. … Read more

SEO Jobs in Miami, FL (2024 Case Study)

SEO Jobs in Miami, FL (2024 Case Study)

Recently, we analyzed the SEO job market in Miami, FL, and surrounding areas within 25 miles, such as Fort Lauderdale, FL, and Hollywood, FL, to understand the job market. Here’s what we found out: Key Takeaways The average SEO specialist‘s salary is $59,101. Nearly 80% of all SEO Specialist job types were full-time. The top … Read more

Google Case Study Shows Importance Of Structured Data

Google Case Study Shows Importance Of Structured Data

Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more

African + Eastern Case Study

African + Eastern Case Study

Dealing with an ******* campaign in the Middle East is a tall mountain to climb, and we knew we had our work cut out for us when we joined forces with African + Eastern. Their primary objective was to make at least AED 60,000 per month through organic search. Our strategy focused on SEO fundamentals … Read more

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores … Read more

SEO Jobs in the USA (2024 Case Study)

SEO Jobs in the USA (2024 Case Study)

Recently, our team reviewed tens of thousands of job listings from over 100 cities in the US. They did this so we could gain a better understanding of the SEO job market and determine if an SEO strategist is still an in-demand role. Here’s what we found out: Key Takeaways The best city for SEO … Read more

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