Recently, we performed an analysis of the SEO job market in Los Angeles, CA. This analysis comprised 247 job postings in the area, ranging from SEO Specialist Jobs to complete Digital Marketing Manager roles. Here’s what we discovered: Key Takeaways The average SEO salary in LA is $71,917.18, 12% above the national average. LA has … Read more
Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more
![Top 5 Site Audit Tools [+case studies on technical specifications for devs] — Serpstat Blog](https://serpstat.com/files/img/43/uploadfile_1711181315_2842.png "Top 5 Site Audit Tools [+case studies on technical specifications for devs] — Serpstat Blog")
When considering website audits from the perspective of SEO auditing tools users, paying particular attention to platform capabilities, ease of use, data accuracy, integrations, etc., is essential. In this study, we will consider all the factors that affect the analysis of website efficiency and help you understand them in more detail. We will also discuss … Read more
![[Case Study] How to Increase Website Traffic » Rank Math](https://rankmath.com/wp-content/uploads/2024/02/Case-Study-How-to-Increase-Website-Traffic-1200x630-1.jpg "[Case Study] How to Increase Website Traffic » Rank Math")
Have you ever witnessed a steady rise in your website’s traffic, each upward trend representing a step closer to your goals like the one below? This impressive progress directly results from consistent efforts, focusing on technical enhancements, content creation, and link-building strategies. If you’re genuinely committed to boosting your website traffic, I would like to … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that … Read more
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic performance stay as consistent as possible. But, every so often, we get presented with the unique opportunity to add substantial improvements during a site migration project (and, no, we’re not just talking about technical improvements). … Read more
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