What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic performance stay as consistent as possible. But, every so often, we get presented with the unique opportunity to add substantial improvements during a site migration project (and, no, we’re not just talking about technical improvements). … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Google Discover seems to be adding a label that reads “in case you missed it” to some older stories. We know Google Discover can show old stories but now they are labeling some with “in case you missed” it over the title and image. This was spotted by Khushal Bherwani who posted this screenshot on … Read more
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more
Based on analyzing 1,536 Google search results, we found no consistent correlation between keyword density and ranking. While relevant keyword usage remains important, our data suggests it’s not a primary ranking factor in Google’s algorithm. Instead, Google appears to prioritize factors like content quality, user experience, and relevance to user intent. The Average Keyword Density … Read more
The analysis of the SEO news content provided insights into several tools, features, and areas of knowledge that SEO specialists need to be familiar with to stay competitive in 2024: 1.Search Engine Updates: Keeping abreast of updates from Google, Bing, and other search engines is vital. This includes understanding algorithm changes, new features, and best … Read more
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
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