Case Archives - Page 8 of 13

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales / Blogs / Perficient

November 15, 2023 by BTR

Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate … Read more

6 Steps to Build an SEO Business Case With SEO Forecasting Data

November 1, 2023 by BTR

Dustin Duncan Dustin has been a part of the seoClarity team since 2016. Big on travel, it’s his goal to hit all the continents (4 down so far!). He’s also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and … Read more

Are H1 Tags a Google Ranking Factor? New 2023 Case Study

October 27, 2023 by BTR

Yes, H1 tags are a Google ranking factor, but they are not as important as they used to be. In the early days of SEO, people would stuff their H1 tags with keywords to rank higher in search results. However, Google has since become more sophisticated and can now better understand the content of a … Read more

Does Google Penalize AI Content? New SEO Case Study

October 11, 2023 by BTR

We studied 487 search results to find out if Google penalizes AI content. Here’s what we found about the top 5 ranking results: Key Takeaways The top 5 Google results scored 83% “Original” (according to Originality.ai) ~1,778 was the median word count for the top 5. And the median DR for the top 5 was … Read more

SEO Job Market in Chicago, Illinois (2023 Case Study)

October 9, 2023 by BTR

We studied 229 job postings to understand Chicago’s current SEO job market better. In this new report, you’ll learn: Here’s what we discovered: Key Takeaways The average salary for SEO jobs in Chicago is $68,181 per year (11% higher than the national average). Only 52% of SEO jobs in Chicago require a bachelor’s degree (or … Read more

Is Google Biased Against Conservatives? (New 2023 Case Study)

October 6, 2023 by BTR

Is Google biased against conservatives? The short answer is not likely. Based on our data-driven study, we found that 63% of Google’s search results were non-partisan. At the same time, 32% of the results came from left-leaning publications versus 5% of results coming from right-leaning websites. Now, you may see 32% vs. 5% and think … Read more

Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case

October 5, 2023 by BTR

Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing antitrust trial against Google initiated by the Department of Justice (DOJ). The DOJ is accusing Google of abusing its search market dominance. Part of the … Read more

Case Study: How Direction.com Helped Client Get 10x More Traffic

October 3, 2023 by BTR

Blog / Case Studies / How an SEO agency helped their client hit the bullseye of new organic traffic One SEO agency has done wonders for a concealed gun carry training company, helping them outshoot their competition by improving their online presence and achieving a staggering 10x increase in organic traffic. This is the story … Read more

88% Monthly Traffic Growth & Outranking Amazon (SEO Case Study)

October 2, 2023 by BTR

Going up against big competitors in your industry, like Outlook India for Affiliate sites, Amazon for eCommerce sites or Wikipedia for informational queries, isn’t easy, but it’s not impossible either. With careful content optimization, following the right UX best practices and building authority with quality backlinks, there’s nothing stopping you from doing what we did … Read more

SEO Job Market in St Louis, Missouri (2023 Case Study)

October 1, 2023 by BTR

We studied 77 job postings to understand the current SEO job market in St. Louis better. In this new report, you’ll learn: Here’s what we discovered: Key Takeaways The average salary for SEO jobs in St. Louis is $49,805 per year (24% lower than the national average). 96.3% of SEO jobs in St. Louis require … Read more

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