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Why Google Search Console (GSC) reports redirects as other categories in the coverage reporting like ‘blocked by robots.txt’, ‘404s’, ‘soft 404s’, ‘noindexed pages’, and more.

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Why Google Search Console (GSC) reports redirects as other categories in the coverage reporting like ‘blocked by robots.txt’, ‘404s’, ‘soft 404s’, ‘noindexed pages’, and more.

If you are confused when Google reports redirects as other categories, like “blocked by robots.txt”, “soft 404s”, “noindexed”, “404s”, and others, it could be Google silently following the redirect and reporting the status of the true destination url instead. My post covers the situation in detail, and provides examples of this happening in the wild. … Read more

New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

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New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more

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