Google Search Problems Sometimes Caused By Experiments That Conflict

Google Search Problems Sometimes Caused By Experiments That Conflict

In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, “Very often there are experiments that need to be rolled back because two experiments … Read more

A catastrophic Meta bug caused overspending, higher-than-average CPA’s

A catastrophic Meta bug caused overspending, higher-than-average CPA’s

On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period. What happened. Meta has been quiet on the issue. They have not addressed the issue publicly … Read more

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