Google Cautions On Improper 404 Handling

Google Cautions On Improper 404 Handling

Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is the code that a server sends when a browser or a crawler requests a web page that the server couldn’t find. It only means that … Read more

Google Cautions On Blocking GoogleOther Bot

Google Cautions On Blocking GoogleOther Bot

Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is a generic crawler created by Google for the various purposes that fall outside of those of bots that specialize for Search, Ads, Video, Images, News, … Read more

Google Cautions: Exponential Content Growth Causes Re-Evaluation

Google Cautions: Exponential Content Growth Causes Re-Evaluation

Google’s John Mueller answered a question about the impact of increasing a website’s size by ten times its original size. Mueller’s answer should give pause to anyone considering making their site dramatically larger, as it will cause Google to see it as a brand new website and trigger a re-evaluation. Impact Of Making A Site … Read more

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