challenges

Transforming ESG Challenges with Automation: ServiceNow’s Sustainable Approach / Blogs / Perficient

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Transforming ESG Challenges with Automation: ServiceNow’s Sustainable Approach / Blogs / Perficient

What is ESG? The environmental, social, and governance (ESG) is a framework that helps investors and companies evaluate how well investments or businesses perform in terms of environmental, social, and governance aspects while considering sustainability, social responsibility, and governance practices for creating long-term value. The example factors of ESG are listed below.  ESG can differ … Read more

Google Analytics 4: Benefits and challenges for multi-location businesses

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Google Analytics 4: Benefits and challenges for multi-location businesses

There has been much anticipation about the upcoming transition from Universal Analytics (UA) to Google Analytics 4. (GA4) All standard UA properties will cease data processing on July 1, 2023, with few exceptions. In turn, multi-location brands using Google Analytics solutions need a plan today to manage the upcoming changes in reporting. In this guide, … Read more

10 SEO challenges faced by fast-growing SaaS companies

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10 SEO challenges faced by fast-growing SaaS companies

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of … Read more

Common Digital Marketing Challenges Experienced by Small Businesses

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Common Digital Marketing Challenges Experienced by Small Businesses

As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Read more

Search marketing: Evolving roles, responsibilities, challenges

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Search marketing: Evolving roles, responsibilities, challenges

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority … Read more

Organic Holiday Shopping Landscape: Challenges & Strategy for 2020 | TechnicalSEO.com

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Organic Holiday Shopping Landscape: Challenges & Strategy for 2020 | TechnicalSEO.com

We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some early learnings that we can use to help guide the rest of the shopping season? Specifically, how does the organic shopping landscape look in 2019 and what does it mean for online marketers? Additionally, how … Read more

What Are the Online Marketing Challenges Small Businesses Can Expect in 2023?

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What Are the Online Marketing Challenges Small Businesses Can Expect in 2023?

Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more

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