How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of … Read more
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this … Read more
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the … Read more
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the context of heading elements (H1, H2, etc.) refers to the organization of headings in order of importance or structure. In … Read more
Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another. This “feature” was spotted by Anthony Higman who posted about it on X – he wrote … Read more
In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google … Read more
Google has updated its URL structure best practices for Google Search help documentation to tell us again to not use URL fragments to change the content on that page. Google added this line, “Don’t use fragments to change the content of a page, as Google generally doesn’t support fragment URLs. If you’re using JavaScript to … Read more
Google’s John Mueller said on that using the request indexing feature in Google Search Console’s URL Inspection Tool does not change canonicalization. The question that was asked is if it can help speed up URL removal for a 301 redirected URL. Jan Caerels asked “Clicking “Request indexing” on an old URL that was 301 redirected. … Read more
Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse policy. Google warns that it won’t index sites that absolutely won’t load on mobile devices, but it will index sites that are not … Read more
Whether you are an SEO pro, marketer, or web developer, you might often need to change your browser’s user-agent to test different things. For example, imagine you’re running a MAC-OS-specific campaign. To find out if your campaign is running properly and not targeting Linux users, changing the user-agent of your browser can help you test. … Read more
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