Mapping the Island of California & Other Myths in Leading Change / Blogs / Perficient

Mapping the Island of California & Other Myths in Leading Change / Blogs / Perficient

Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of … Read more

How to Change Your WordPress Site URL » Rank Math

How to Change Your WordPress Site URL » Rank Math

Changing your WordPress site URL can be a crucial step in maintaining the functionality and accessibility of your website. Whether you’re rebranding, migrating to a new domain, or simply optimizing your site’s structure, it’s important to understand the process and potential implications. In this post, we’ll walk you through the steps to effectively change your … Read more

How Google’s Bard and New Pixel hardware will change your daily life, search habits and health monitoring

How Google’s Bard and New Pixel hardware will change your daily life, search habits and health monitoring

Google’s MadeByGoogle event confirmed what I’ve been saying for a while now. Bard is going to become our personal assistant. Not only that, all of Pixel’s hardware – the Pixel Phone, Watch, Earbuds and more – will have Google’s AI latest hardware on board. We are in for some wild changes in how we get … Read more

Amazon planning major AI revamp that will change the search experience

Amazon planning major AI revamp that will change the search experience

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new … Read more

No, AI won’t change your marketing job: A contrarian perspective

No, AI won’t change your marketing job: A contrarian perspective

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes.  AI will not fix your unproductive team.  AI will not catapult your career overnight.  AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown.  Three tenets of my argument for why AI will not change … Read more

How your approach to content needs to change: People, process and technology

How your approach to content needs to change: People, process and technology

The search and content landscape has significantly changed since the start of 2023.  As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged.  Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming … Read more

X change makes ad labels ‘less noticeable’ after Twitter rebrand

X change makes ad labels ‘less noticeable’ after Twitter rebrand

X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon. … Read more

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