Danny Sullivan, Google’s Search Liaison, posted that Google’s core advice around how to rank well in Google Search has not changed in two decades. Google showed a screenshot of its advice from 2002 where it wrote, “Make pages for users, not for search engines.” That is the same advice Google is providing today in its … Read more
July 25, 2019 | Posted by Mordy Oberstein Almost out of nowhere, Google unleashed one of the most volatile days in SEO history. July 18th, 2019, saw an unprecedented amount of rank fluctuations unlike the industry had seen for years. Yet, the unconfirmed algorithm update left as quickly as it came when rank … Read more
Janet Peischel Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest? Sometimes the ads shown by Google are so relevant that you might instantly buy that product. Google isn’t just relying on showing products that other users have searched/bought; instead, it tracks … Read more
Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below. Google’s creating helpful content guide added a new section for page experience and wrote: “Provide a … Read more
Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have been for the better, others have argued that they have made things worse. … Read more
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