Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Higher ad prices drove most of … Read more
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, it’s important to consider and prepare for the challenges of scaling your online business. This … Read more
This is a list of 10 digital marketing channels. And a step-by-step guide on how you can use them to drive more business. We’ve used the channels and tactics in this guide to bring more than 35M visitors per month to our site (data from Traffic Analytics). But before we get into the specifics, let’s … Read more
YouTube presents a huge opportunity for marketers looking to connect with new audiences. So, it makes sense that you would want to ensure as much visibility there as possible. And YouTube search engine optimization (SEO) isn’t as complicated as you might think. In fact, if you already optimize your website for Google and other search … Read more
YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube … Read more
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places … Read more
What Is a Marketing Channel? A marketing channel is an avenue that businesses use to communicate and engage with their target audience. Think of marketing channels as highways that connect your business to your customers. These channels can be online or offline. Within those categories, the channels can either be free to use (e.g., your … Read more
YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.” The platform is encouraging creators to review their … Read more
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your … Read more
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature … Read more
421
229
714
826
543