How To Use ChatGPT Plugins For Work

How To Use ChatGPT Plugins For Work

Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out of each ChatGPT plugin? With over 550 to choose from, it can be hard to get a real sense of the benefits of each plugin … Read more

How to use ChatGPT to generate product descriptions at scale

How to use ChatGPT to generate product descriptions at scale

We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. … Read more

ChatGPT for Google Ads: How to enhance campaign creation

ChatGPT for Google Ads: How to enhance campaign creation

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.  Target audience insights Understanding your target audience is paramount to running successful Google Ads … Read more

How To Search The Web With 40 ChatGPT Plugins

How To Search The Web With 40 ChatGPT Plugins

The ever-evolving landscape of artificial intelligence has taken yet another leap forward with the recent expansion of the ChatGPT plugin store. The store, known for offering a plethora of plugins that augment the capabilities of ChatGPT, now boasts an impressive lineup of nearly 550 plugins. What I found particularly interesting: over 100 plugins promise to … Read more

Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming … Read more

How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat

How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share … Read more

SEO and ChatGPT: What’s DAM got to do with it?

SEO and ChatGPT: What’s DAM got to do with it?

In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to … Read more

BARD, ChatGPT, AI and the future of search

BARD, ChatGPT, AI and the future of search

How will this change search behaviour? What about AI-generated content? How does all this work alongside E-E-A-T? What about paid search? Is this a giant leap toward a zero-click SERP with Google and Bing serving up answers gathered from multiple sources meaning nobody needs to visit a site to read content unless you’re engaging in … Read more

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