We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely a poor investment. Google knows the difference between a link from the New York Times and one from your local weekly rag. It also recognizes the batch links that scam … Read more
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education … Read more
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more
Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam. The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my … Read more
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