Keyword rankings are both the goal and a measure of success in search engine optimization (SEO). Let’s dive into what this means and how to improve rankings for your website. What Is a Keyword Ranking? A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query. For each keyword, Google … Read more
What Is a WordPress Sitemap? A WordPress sitemap is a website file in XML format that includes a list of all URLs you want search engines to index. The primary role of an XML sitemap is to help search engines crawl your website more efficiently. It looks something like this: Starting with version 5.5, WordPress … Read more
Blog / Best Marketing Tools / 20+ grammar and spell checking software (to fix English writing errors) What makes a well-written text? First of all, it is your expertise and skill in creating clear, well-argued, useful, and interesting content. Apart from that, it should be error-free and easy to read. And don’t forget about style. … Read more
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options … Read more
Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought … Read more
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March. Consent Mode v2 introduced two new parameters: ad_user_data, which sets consent for sending user data related to advertising to Google. ad_personalization, which sets … Read more
Did you know that 88% of online consumers are less likely to return to a website after a bad experience? This startling statistic is a wake-up call for businesses to prioritize their website’s usability and design. Your website’s user experience is not just a component of customer satisfaction—it’s integral to how Google views and ranks … Read more
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll … Read more
What Is an SEO Score? An SEO score is a metric that shows a website’s overall technical SEO health. And indicates how well it may perform in organic search engine rankings. The exact meaning of the metric may differ between various SEO tools. For example, Semrush’s Site Health is an SEO scoring metric. And it’s … Read more
The Google Ad Preview and Diagnosis Tool is designed to check your ads in a live setting. It allows you to view a search engine result page (SERP) to see if your ad appears. And what it looks like. You can view a SERP for specific parameters. Like keywords, location, language, device, and audience. The … Read more
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