According to Search Engine Journal, 49% of marketers believe organic search delivers the best return on investment. However, most companies lack this potential because of technical issues that render their website uncrawlable and, hence, invisible in search engine results pages (SERPs). While on-page search engine optimization (SEO) addresses the content and off-page SEO addresses backlinks, … Read more
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. When you’re taking on large-scale projects or working with extensive websites with hundreds to thousands of pages, you must leverage advanced technical SEO techniques. Large websites come with challenges such as vast site architectures, dynamic content, and the higher-stakes … Read more
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a … Read more
Technical SEO is primarily about making it easier for search engines to find, index, and rank your website. It can also enhance your site’s user experience (UX) by making it faster and more accessible. We’ve put together a comprehensive technical SEO checklist to help you address and prevent potential technical issues. And provide the best … Read more
We’ve put together the ultimate SEO checklist to help you improve your site’s performance. This SEO best practices checklist includes 41 tasks that can lead to a boost in your rankings and an increase in your site’s organic traffic. Create a free Semrush account (no credit card needed), so you can follow the steps in … Read more
The software-as-a–service (SaaS) business model has been booming for many years now, and that’s only set to intensify over the next decade. By the end of this year, the industry is set to hit $317.55 billion, up from $273.55 billion in 2023. It’s no wonder why SaaS companies have found so much success since they … Read more
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
Creating high-quality, helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate … Read more
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before … Read more
What Is Local SEO? Local SEO is the process of optimizing your various online channels to increase your business’s visibility in local search. To ultimately increase traffic to your online properties—like your website and Google Business Profile (formerly Google My Business). And, improved brand awareness among customers in a specific location or region. How Does … Read more
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