March 3, 2021 | Posted by Darrell Mordecai Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience. However, there was one thing I never got to work on. … Read more
March 2, 2022 | Posted by Darrell Mordecai Getting off-page SEO right is crucial to your site rankings. In other words, what happens after you publish your latest blog post is almost as important as the blog post itself. The problem is, to effectively write, publish, and promote content, you must see to … Read more
Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of … Read more
Want to make a page rank higher in Google? This on-page SEO checklist is your ultimate companion. On-page SEO is the process of optimizing individual page content to rank higher on Google. Activities include optimizing title tags and URL slugs, adding header tags, and much more. Complete all 11 tasks (and three bonus tasks) in … Read more
By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a … Read more
SEO is far from easy. Those of us who’ve been in the industry for more than a handful of years will tell you that change is the only real constant. With that being said, optimizing your website for search engines isn’t impossible. And while there are some technical aspects to it that are a bit … Read more
Why is technical SEO important for eCommerce? Imagine you have a beautiful, designed house. You might have a perfectly decorated façade and astonishing interior design but, if its foundation isn’t well structured and solid enough, the house itself could crumble away easily. The same goes for your eCommerce website, no matter how great your content … Read more
Strong writing skills are essential for effectively communicating your message and selling your ideas. In this article, you’ll learn the different types of business writing and how to use them to engage your audience. And you’ll get a free 22-point checklist to check your content before publishing. What Is Business Writing? Business writing is a … Read more
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