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“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for … Read more
September 1, 2015 | Posted by Nevyana Karakasheva Search engines are the gatekeepers to the world knowledge shared on the web. We are so used to relying on search engines’ “recommendations” when browsing online that we tend to rarely question the algorithms they use to compile those lists of results. But taking for … Read more
Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic … Read more
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