Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources Google uses to generate the AI Overviews. Google also testing new link icons in AI Overviews. Google is also expanding access to AI Overviews to United Kingdom, India, Japan, Indonesia, … Read more
We keep trying to understand if Google Search will change, if it will just be AI Overviews or if the change will be more drastic. Well, Google demoed Gemini Research, where Google uses AI to do your research, by curating information across the web to build a document that gives you a detailed researched answer. … Read more
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become … Read more
Have you ever wondered how local businesses manage to appear at the top of search results when you look for services in your area? The answer often lies in the strength of their local citations. Local citations are online mentions of a business’s name, address, and phone number (NAP), and they play an important role … Read more
Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the link icon will not take you directly to the source but … Read more
Google AI Overviews is rarely ever showing citations from Reddit or Quora anymore, according to a new report from BrightEdge. In fact, Reddit citations have declined by around 85%, whereas Quaora citations have declined by around 99%, within the Google AI Overviews in Google Search. This chart from BridgeEdge shows Reddit used to show up … Read more
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI ******. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors … Read more
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In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity, … Read more
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