A few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the next 12 to 18 months” around this policy. Google said advertisers are … Read more
August 26, 2014 | Posted by Shiri Berzack Facebook has announced two major improvements to the news feed. While these improvements are aimed at customers, it is beneficial for companies in the long run. They are taking a stand against click-baiting and a move toward video sharing in this update to their algorithm. … Read more
What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays each time someone clicks on their ad. And it’s one of the most important metrics in online advertising. Why? Because CPC affects your return on investment (ROI). It’s a key indicator of how well your … Read more
October 12, 2015 | Posted by Daniel Larsson Don’t Feed the Ad Robots Today a large portion of Internet traffic consists of non-human bots. Click-fraud is a scam on the Internet that is a big problem for many companies that advertise online since they pay for fraudulent clicks. According to an article in … Read more
Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking services after the week of August 28th. Google said, “Starting the week of August 28th, advertiser accounts using click … Read more
February 20, 2017 | Posted by Mordy Oberstein This past December the largest ad fraud scam to **** was unearthed. Methbot, operated by a group of Russian hackers, was estimated to have sucked anywhere up to $5 million a day from the pockets of online advertisers. However, unlike Russian hacks related to the … Read more
Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2023, with paid providing roughly 15%. More than 75% of B2B traffic comes from organic and paid searches. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in a … Read more
Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023. Google said first click, linear, time decay, and position-based attribution ****** are going away. Data-driven attribution (DDA) is now recommended and last-click will remain available, Google added. “Rules-based attribution … Read more
Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click on a business listing in the local pack, instead of it taking you into Google Maps to view more details on that business, Google is … Read more
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