Blog / SEO Strategy / The Role of CTR in SEO: How to Increase Click Counts From SERPs SEO CTR is defined as the ratio of clicks on a search result to the total number of views (impressions). A higher CTR indicates better user engagement and content relevance. CTR is part of behavioral factors assessing … Read more
What Is PPC Tracking? Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media. This can help you: Raise brand awareness Acquire new customers Drive sales And more There are many different ad formats … Read more
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: … Read more
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the lens of AI Overviews. Andy Simpson shared one example on X where Google asked him … Read more
A new study shows that readers prefer simple, straightforward headlines over complex ones. The researchers, Hillary C. Shulman, David M. Markowitz, and Todd Rogers, did over 30,000 experiments with The Washington Post and Upworthy. They found that readers are likelier to click on and read headlines with common, easy-to-understand words. The study, published in Science … Read more
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the Google search leak. Sullivan responded to questions on Navboost, clicks and user interactions … Read more
In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what – the studies conflict with each other. In short, one said … Read more
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user … Read more
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There … Read more
Use-case from a Boutique Web Agency Augustin DelporteSEO – SEM – Analytics Consultant at PRAGM Working in an agency, particularly with a small team of two, often involves juggling multiple client projects. Amidst helping clients get organized, it’s easy for your own website to fall by the wayside. Drawing from experience, we boosted site traffic … Read more
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