Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this … Read more
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give you … Read more
Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide them with? What does their business do? Where are they located? Overwhelmed and don’t know … Read more
Blog / Agency Operations / Automated Client Reporting: A Comprehensive Guide Reporting is an integral part of the job for agencies working on client projects. It helps demonstrate achieved results, monitor progress, and builds transparent, trusting relationships with clients. It also simplifies communication. But the question remains, how do you make the reporting process as … Read more
A tech stack fuels every SEO agency. But what this tech stack contains will depend on your services. So, we’ve compiled a list of the top SEO agency tools by category to help you achieve the best results for your clients. Keyword research tools allow you to quickly discover relevant keywords for your clients’ SEO … Read more
Working at an online marketing agency, you probably spend a lot of time preparing client reports. Let’s face it. Creating reports for your client is a tedious task. The purpose can often seem unclear, and, before you know it, the next one is due. You might wonder sometimes: What’s the point? And is there a … Read more
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable … Read more
Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how … Read more
72 SEO – 17 min read – December 26, 2023 Sophie Brannon The key success factors for an SEO specialist in the agency will be expertise, creativity, and the skill of managing relationships with customers. Communications play a vital role in business promotion. You are unlikely to get a profitable contract if you have technical … Read more
With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across … Read more
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