In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to … Read more
Blog / Case Studies / How an SEO agency helped their client hit the bullseye of new organic traffic One SEO agency has done wonders for a concealed gun carry training company, helping them outshoot their competition by improving their online presence and achieving a staggering 10x increase in organic traffic. This is the story … Read more
Large Language ****** (LLMs) remain a *** topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching … Read more
Looks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question: Affiliate SEO vs Client SEO: Which One is Better? Since the cool thing to do these days is put data in infographic format, here are their responses, all wrapped … Read more
Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they … Read more
Introduction to Feign Client: In the world of software, microservices are like building blocks that help make programs more flexible and scalable. But for these blocks to work together, they need to talk to each other effectively. Imagine each block sharing information, asking for help, and working together smoothly. Meet Feign Client, a super … Read more
The SEO method is undergoing a permanent transformation because of the increasing integration of artificial intelligence (AI) technology. The current state of AI in SEO is poised at a pivotal juncture, as technology, once limited to major corporations, is now becoming attainable for smaller enterprises. More than 80 percent of marketers are using AI these … Read more
Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in … Read more
Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing … Read more
Daria Ahieiva Blog editor at Serpstat To hire or not to hire? This is a question that every business owner has faced when thinking about an SEO agency. While some companies prefer to keep their SEO efforts within their own resources, others choose to partner with specialized agencies to leverage their expertise. In this article, … Read more
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