Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes. … Read more
As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a … Read more
Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I usually ask during the pitch process for new clients. Find out about the business One … Read more
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re promoting themselves to get more clients. Aleyda Solis (LinkedIn) is a popular digital marketer specializing in International SEO. She publishes the SEOFOMO + MarketingFOMO Newsletters, … Read more
This post was sponsored by SERPs. The opinions expressed in this article are the sponsor’s own. Providing SEO services to businesses with numerous locations can be challenging without a refined process. Multi-location SEO can be a drain on efficiency, impacting your ability to take on bigger projects or more clients. However, delivering high-quality, Google-compliant SEO … Read more
Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a … Read more
Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has … Read more
Local SEO plays a vital role in digital marketing strategies targeting geographic areas. Recent surveys found that 76% of consumers search online for local businesses, and 97% of mobile searches have local intent. With over half of searches being local, effective local SEO brings tremendous opportunities. However, demonstrating the value of these efforts can be … Read more
I’m thrilled to announce I’m opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today’s search rankings. When the helpful content system launched in 2022, I … Read more
Want to attract prospects and land more cases from search engines? Investing in SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an … Read more
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