Topic Cluster Optimization: The What, Why & How (+ Pro Tips) – Nightwatch Blog
Remember when SEO was all about cramming keywords into your content? Those days are long gone (thank goodness). Now, search engines are smarter and looking for something more sophisticated: topic clusters. Say you’re planning a trip to Paris. You don’t just want to know about the Eiffel Tower—you’re interested in the best cafes, hidden gems, … Read more