Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and … Read more
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to … Read more
Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it … Read more
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more
The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You … Read more
What Are Topic Clusters? Topic clusters (or content clusters) are groups of webpages used to establish authority around a particular subject, particularly in the eyes of search engines. Each topic cluster includes a pillar page that provides a broad overview of a topic. This pillar page links to (and is linked from) cluster pages that … Read more
Search engines have shifted their focus from keywords to topics due to changes in user search behavior. Source link
April 13, 2022 | Posted by Darrell Mordecai Semantic SEO is the most exciting area in SEO. There is no doubt that it’s the future of SEO and that means no matter what area of SEO you are in, it pays to spend time learning semantic SEO strategies. One of the main SEO … Read more
June 14, 2022 | Posted by The In Search SEO Podcast How do you go about building and honing topic clusters? And how do you measure their effectiveness? That’s what we’re going to be discussing today with a lady who lived in Japan for a year and speaks Turkish, English, and Japanese. She … Read more
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