Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure. This is what Eli had to say: “Too many … Read more
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Key Points AI marketing refers to the artificial intelligence-based automation, optimization, and revolutionizing of the traditional marketing industry. AI marketing offers substantial benefits for brands and marketers but also poses its share of risks, both known and unknown. Marketers should be ready. Despite the powerful future for AI in marketing, putting humans at the center … Read more
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to … Read more
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