What Is a UTM Code? An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s … Read more
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO. This revelation came during a discussion on internationalization and hreflang implementation. The Fading Importance Of ccTLDs Gary Illyes, a senior member of Google’s Search Relations … Read more
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites. This was spotted by David Quaid who posted about it on X and wrote, “Google giving WP specific tracking code – has never happened to me before … Read more
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google’s … Read more
Google has updated its open source robots.txt parser code on GitHub the other day. Gary Illyes from Google pushed the update yesterday morning to the repository there. Google originally released the parser to the world back in 2019. Gary Illyes explained on LinkedIn that this updated parser has been being used by Google for a … Read more
The realm of SEO is a battlefield perpetually shrouded in mystery. Google’s ranking algorithms, the gatekeepers to digital prominence, undergo subtle yet impactful changes, leaving SEOs constantly on their toes. But don’t worry, SEO warriors! By deciphering Google’s core principle of “information satisfaction” (IS), we can unlock valuable SEO strategies to dominate the SERPs (Search … Read more
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages of the website. This feature is particularly useful when you need to verify analytics tags, identify pages that call … Read more
If you search Google for some zip codes, Google may return some products from its shopping graph. One example, spotted by Adam Di Frisco, is to search for [orange county zip code] and you get that zip code listing but it also shows product thumbnails that you can click on to by that product. Here … Read more
The latest updates to Google Bard expanded the Export to Replit feature to 18 programming languages. In addition, Google Bard now supports extensions like Workspace in Japanese and Korean. In this article, we’ll explore the details of Google Bard’s latest updates and how these new features can be used for SEO. Google Bard: Export To … Read more
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