How Can Dealerships and A Direct-to-Consumer Approach Coexist? / Blogs / Perficient

How Can Dealerships and A Direct-to-Consumer Approach Coexist? / Blogs / Perficient

While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation.  Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re … Read more

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