Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets. Brodie Clark spotted this and posted it on X and his SERP notes. … Read more
Google is testing adding a dynamic blue colored background highlight color when you hover your mouse cursor over a search result snippet. The whole background just behind that specific search result snippet will change from white, to a highlight blue color. This was spotted by Deepak Yadav who posted this screenshot on X: Gagan Ghotra … Read more
Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun. The color of the generative AI answer box … Read more
Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color. This was spotted by Thomas Eccel who posted this on LinkedIn with this branded screenshot: Thomas added: 🔴 Red: color of … Read more
Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment. Here is a screenshot from Chandan Kumar from a few days ago on X – notice … Read more
When Microsoft Bing announced its new features a couple of weeks ago, including the updated Bing Webmaster Tools performance reports, it also went ahead and updated the colors of the top bar from the old light blue Bing colors to the new darker blue Bing colors. Fabrice Canel from the Bing team posted about it … Read more
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