Microsoft will be bringing dark mode to Bing Chat in the future. Mikhail Parakhin, the CEO of Bing, when asked about dark mode for Bing Chat, he said on Twitter, “Coming, man, coming.” Here are those tweets: Coming, man, coming 🙂 — Mikhail Parakhin (@MParakhin) May 13, 2023 People **** dark mode and when Google … Read more
As expected, although it took a lot longer than we thought, Google announced it will be replacing the FID metric with the INP metric for its Core Web Vitals. This won’t happen until March 2024, but it will happen. Martin Splitt from Google announced, “the Chrome team decided to promote INP as the new Core … Read more
Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. The new metric is called, Interaction to Next Paint and it has been promoted from experimental to pending status. Google announced: “Starting today, INP is no longer experimental and will … Read more
Google will be rolling out a new update for the helpful content system in the coming month. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote. What is changing. Google said, “we’re also improving how we rank results in Search overall, … Read more
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights … Read more
Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code. John wrote this on Twitter, “I’d try very hard … Read more
It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions. As a reminder, we were told several weeks ago that Bing … Read more
Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The company plans to use AI to generate unique ads using materials provided by human marketers, based on an internal presentation for advertisers obtained by the Financial Times. The new … Read more
This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core update had on local search. Google’s John Mueller said they don’t launch algorithm updates and say they got everything wrong. Google released its web spam … Read more
Large language ****** (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. Why we care. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in … Read more
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