Google extends deadline for Hotel Ads commission bidding sunset

Google extends deadline for Hotel Ads commission bidding sunset

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using … Read more

Google will sunset commission bid strategies for hotel ads

Google will sunset commission bid strategies for hotel ads

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October.  Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid … Read more

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