Robots.txt files help limit search engine crawler (like Googlebot) from seeing unimportant pages on your site.
Are you finding that your website isn’t attracting as much traffic as you’d like? Or perhaps you’re getting visitors, but they’re not converting into customers. Maybe you’re even struggling to rank for the keywords you know are important to your business. That’s because your site is affected by SEO issues. Search Engine Optimization (SEO) involves … Read more
Robots.txt files help limit search engine crawler (like Googlebot) from seeing unimportant pages on your site.
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
Internal links direct users and search engine bots to different pages on the same website. So they can be great for your SEO. But internal linking mistakes—like broken links or orphan pages—can undermine your site’s SEO and hurt the user experience (UX). In this article, you’ll learn about 11 of the most common internal linking … Read more
SEO mistakes—whether they’re technical SEO issues or on-page SEO missteps—can hurt your ability to rank on Google. As you can see in the graph below, click-through rate (CTR) drastically decreases as you move away from the first position in Google’s organic search results. So, anything that hurts your ability to claim that top spot can … Read more
Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers … Read more
Running into issues with hreflang? In this article, we go over the most common ones and show you how to fix hreflang tags with errors. Semrush’s Site Audit tool identifies tons of common hreflang errors and shows you exactly how to fix them. Try it for free. What Is the Purpose of Hreflang? Hreflang attributes are pieces … Read more
Are you facing SSL issues with your WordPress website? If you’ve recently shifted to HTTPS and encountering issues, know you’re not alone. Ensuring your SSL certificates are configured correctly is necessary for a secure online environment. However, it’s common to encounter problems like “Not Secure” warnings during or after the setup process. In this post, … Read more
As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, with two main approaches being B2B (business-to-business) and B2C (business-to-consumer) marketing. While both have their unique strengths and target different audiences, there is often confusion surrounding the differences … Read more
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview … Read more