Google has dominated search for decades. But since Microsoft integrated AI functionality with OpenAI’s ChatGPT, Microsoft Bing has seen dramatic growth in users. So, Google vs. Bing—which search engine is better? And how are they different in terms of user experience and SEO? We used Semrush data to analyze the market share and traffic trends … Read more
Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing … Read more
July 1, 2022 | Posted by Shay Harel After a long wait, we finally saw the May Core Update. When the update started, the Rank Risk Index reported ******* SERP fluctuations starting on May 26th. Fluctuation levels quickly returned to normal the following day and remained that way until Google announced that the … Read more
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