Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of “competitive pressure” and might even list the competitor that is causing such pressure. Craig Graham spotted this and posted … Read more
Google is at it again, double dipping on Local Service Ads clicks, by adding a “Request competitive quotes” button after you have already selected the business you want a quote from. Google is now showing you other competitive to get quotes from, even though you clicked on a specific business. This is not the first … Read more
Executive summary This article explores how large organizations can leverage advanced SEO strategies and AI-powered tools to outmaneuver competitors and drive sustainable growth. Key takeaways: Complexity Management: Enterprise SEO requires specialized strategies to handle vast website ecosystems and frequent market shifts. Competitor Benchmarking: Maintaining an up-to-**** competitor matrix is crucial for identifying gaps and seizing … Read more
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report:We found these reports so useful, we built our own uglier version in Looker Studio … Read more
What Is a Competitive Matrix? A competitive matrix is a tool that helps you visually compare your company against competitors. To see how you stack up. It typically features a grid or table that lists your brand and key competitors on one axis. And important market factors on the other. There are many types of … Read more
Despite the effort to develop an SEO strategy, create quality content, and conduct SEO audits, achieving visibility in Google’s search results isn’t guaranteed. Surprisingly, 90% of web pages receive no search traffic from Google. This raises the question: if you’re not getting the traffic, who is? 🤔 The answer lies with your SEO competitors. In … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
Competitive insights (or competitor insights) are pieces of information about rival businesses that empower you to make better decisions for your own business. To get competitive insights, you need to manually analyze the activities, plans, and results of other businesses in your niche. Or use specialized tools. Let’s explore nine key competitive insights and how … Read more
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. … Read more
What Is a Competitive Analysis? A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities. A competitor analysis can help you understand the market landscape … Read more
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