In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more
Who are your online competitors? Do you know? Are you sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. Competitive intelligence is your key to answering those questions. What is a competitor? We’ve often looked at our onboarding form and seen … Read more
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if … Read more
What Is a Competitive Audit? A competitive audit is a structured way to identify and research your competitors. It helps you analyze their performance, identify threats they pose to your brand, and uncover opportunities to gain a competitive advantage. A well-conducted audit informs your marketing strategy and gives you a roadmap for strategic next steps. … Read more
It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. … Read more
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always **** seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have … Read more
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you … Read more
Blog / SEO Strategy / Conducting a competitive keyword analysis for more (quality) traffic Competitive keyword analysis is a fundamental aspect of any SEO strategy. By both understanding and implementing this process, businesses can leverage their competitors’ insights, enhance their own content strategy, and ultimately secure higher quality traffic. We’ll take you through the comprehensive … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
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